at-a-glance
Debuting a mobile and tablet version of the Navigator software and updating the current UX of the desktop version.
tools used
figma, adobe illustrator
my role
timeline
UI/UX designer/researcher
ongoing (8 mo.)
project overview
At a this startup I wear a variety of hats including a product designer both UI/UX and graphic design, social media manager, BI engineer, and global marketing. This allows me to see our platform from a variety of perspectives and create the best user experience possible.
design work
I strived to create a light theme and welcoming theme for the platform including rounded corners, accessible buttons, and concise call-to-actions. One aspect we wanted to focus on was increasing the workflow efficiency for users and reducing the number of pop-ups within each other. Our icons and menu bar were updated to emphasize page placement, added numerical values to our filters so users know exactly what is applied, and created an admin landing page where all settings can be easily accesed.
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We took our current desktop and tried to sustain the feature parity between mobile. Once we completed our mobile mock-ups, we used the designs and simplified flows and applied it to both desktop and tablet (also a new platform for us). Consistent branding was very important for us to think about during this process.
user personas
These user personas helped to really understand all the different users of Navigator including our internal team and different client perspectives such as analysts and asset managers. User personas are used to create consistency, user focused reasoning, and better accessibility. I designed 4 roles: asset manager, business analyst, customer success manager, and business and sales development. I interviewed several co-workers in these roles to get their first-hand experience and commentary on what's important to them and how they use the platform.
user testing
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Create tasks to take the user through the app and complete objectives​
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Schedule testers (both current Nav clients and employees)​
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Determine qualitative + quantitative grading scale​
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Run through test with user + moderator + observers ​
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Review results and discuss difficult tasks to determine changes in design or workflow
Our sessions start with a list of tasks we ask the user to go through such as “how do you set a Washington state filter on the map page?” and we observe them going through the process while they’re thinking aloud and grade them on both a qualitative and quantitative scale such as number of clicks it took and any commentary they may have said during the process. Once we’ve conducted the user testing, we review the results as a team and make any changes we think necessary.
My role here was moderating the user testing and creating the review documents and questions.
other projects
UX DESIGN
USER RESEARCH
UX DESIGN
GRAPHIC DESIGN
